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23 / 04 / 2009 - Morning-after-pill advertisement - "a blatant lie"
Precious Life has branded an advertisement for the morning-after-pill "a blatant lie" because the pill can cause an early abortion rather than the manufacturer's claim of being 'emergency conception'. Precious Life also said the pill harms women and that the ad will lead to an increase in sexual promiscuity.
The advertisement for the morning-after-pill, manufactured by the drug company Bayer Schering Pharma, is to be broadcast on British television for the first time today.
Director of Precious Life Bernadette Smyth said "This advertisement is outrageous and a blatant lie. This morning-after-pill is being marketed as emergency contraception when in fact it is an abortifacient - it can cause an early abortion. Its primary purpose is not to prevent conception but destroy a new human life already begun after conception has occurred."
Bernadette Smyth also said the pill was dangerous to women. "Is Bayer Schering Pharma going to take responsibility for the damage their pills cause to women's health? These pills have 50 times greater the dose of the chemical hormone contained in the daily contraceptive pill which the World Health organisation has said is carcinogenic and associated with increases in cervical, liver and breast cancer. Doctors have been warned by the Chief Medical Officer that the morning-after-pill increases the risk of ectopic pregnancy which is a significant cause of deaths among women. But it seems both Bayer Schering Pharma and the TV companies care less about women, and more about their multi-million pound profits" she said.
Mrs Smyth added "Like all the other steps taken to promote so-called 'safe sex', this advertisement for the morning-after-pill will be counter-productive and a failure. It will only lead to an increase in sexual promiscuity, thus leading to more unplanned pregnancies and sexually transmitted diseases (STDs). Women and young girls will be exploited. They will be lulled into a false sense of security that they can engage in casual sex without consequence because they have the back-up of so called emergency contraception."
"Ironically, the ad starts with the message that â€˜the condom split'. This dispels the lie that condoms are effective in reducing pregnancies and STDs. With this admission that condoms fail, this advertisement for the morning-after-pill is the logical next step. However, the morning-after-pill has been proven to have a failure rate of 1 in 4. The ad even states it's not â€˜100% effective'. So the inevitable next step will be advertising surgical abortion for when the morning-after-pill fails."
Bernadette Smyth concluded "We urge people to contact the Advertising Standards Authority (ASA) to complain about these advertisements. We would also urge people to contact the TV companies concerned to tell them that, if the ads continue to be shown, they will 'switch off'. If the truth of the dangers to women and unborn children doesn't persuade the TV companies, maybe a drop in their viewing figures will."
Contact the Advertising Standards Authority (ASA) to complain about the TV advertisement for the morning-after-pill.
Also, contact the TV companies concerned to tell them that, if the ads continue to be shown, you will stop watching their channel.
Make your complaint using the points below:
Contact the Advertising Standards Authority
Fill in their online ‘Complaints’ form at:
ASA Complaints Form
Contact ITV, Channel 4 and Sky
Email : email@example.com
Channel 4 and Sky
Fill in their online ‘Contact Us’ forms at:
Channel 4 - Contact Us
Sky - Contact Us